All sorts of holidays, real and invented by retailers, have become about buying. Prime Day was inspired by Alibaba’s Singles Day, on November 11, in China. The idea of a holiday for buying yourself stuff is not unique to Amazon or something Amazon invented. I recognize people make things that are not soups in Instant Pots, but still. In 2021, Instant Pot was still among the biggest sellers on Prime Day. In 2015, 24,000 Instant Pots were sold on Prime Day. “And if they’re told they’re going to find great deals, they’ll go and look.”Įven if that means looking for a glorified crockpot during one of the hottest months of the year. “People everywhere, but Americans in particular, love sales they love deals,” said Sucharita Kodali, vice president and principal analyst at Forrester. Historically, Amazon says, “Jump,” as in “Shop.” Consumers across America and the world ask, “How high?” For this year, the numbers aren’t out yet, and it’s unclear how much of an impact inflation and changing consumer habits made, but it is still a big deal. In 2021, people bought over 250 million items during it. Today, Amazon Prime Day is one of the biggest shopping events of the year. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. It surpassed the number of items sold on Black Friday the year prior, the e-commerce giant’s biggest Black Friday yet at the time.īy submitting your email, you agree to our Terms and Privacy Notice. According to Amazon, consumers across nine countries bought over 34 million items on the first Prime Day, then just 24 hours. It was also a way to pump sales in what is normally an offseason for the company. It was a way to reward members of its Prime program, which started in 2005, and to bring consumers into its ecosystem of products and services. But Amazon has managed to help make it into a hot item to buy among consumers in mid-July each year thanks to Prime Day, its now 48-hour deal extravaganza.Īs the saying goes, if you build it, they will come, which in Amazon’s case means poof! inventing a shopping holiday out of thin air.Īmazon Prime Day first launched in 2015, initially as a way to celebrate Amazon’s 20th birthday (to the extent companies can have birthdays, I guess). The sweltering heat doesn’t exactly put people in the mood for a hearty stew. You might not think an Instant Pot would be at the top of your summer shopping list.
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